An interesting news item that I discovered recently.
The AtlanticHow TV's Sports Addiction Could Destroy Its BusinessThe AtlanticLive sports is the lifeblood of the cable bundle, and if the NBA isn't quite the king of professional sports in the U.S., it is the beloved crown prince. Thanks in part to the decisive leadership of commissioner Adam Silver, the NBA is the anti-NFL, a ...NBA's Mega Deal Shows Media Driving Sports More Than EverForbesAnalyzing the large NBA TV deal, NBC's new NHL hires; more Media CircusSI.com$24 Billion NB...How TV's Sports Addiction Could Destroy Its Business - The Atlantic
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